The concept of Giftology
Based on the concept of Giftology, gifts are the genuine medium of advertising and unlike other Medias it reaches the targeted person(s) and it stays with them. Other advertising Medias like television, radio, newspaper etc. reaches a wide spectrum of unrelated audience while corporate gifts reaches the clients of your choice. In other Medias the message doesn’t stay unless repeated constantly while corporate gifts gives a long-lasting remembrance for your brand name in the minds of your clients. Recall value of gifts are much higher.
The pen power
Nearly 90% of car owners keep 2 pens in their cars. 83% of people prefer ball-point pens. 73% of people carry a pen with them at all times. 79% of people use promotional pens they received from a business.
Facts Corner
58% of attendees are more likely to visit your booth at a tradeshow if you have appealing promotional products. Around 84% people stated that branded merchandise increases brand awareness. 95% of professionals look at a desk calendar each day. 80% of recipients can identify the advertiser associated with an item. Promotional products will help you to be remembered. 75% of people are likely to do business with the advertiser on the promotional product.
